When Apple announced the iPhone 16 in 2024, millions of customers queued virtually and physically to upgrade despite owning perfectly…

Tips for HR and people leaders to transform workplace culture, drive employee recognition, and wellbeing in the new world of work.
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Innovative ideas and tactics for Sales and marketing leaders to enhance customer loyalty, strengthen client engagement, and fuel revenue growth.
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Ideas and best practices to empower Board and senior executives to lead with purpose, embrace strategic transformation, and reimagine innovation in the business landscape of tomorrow.
Latest Articles
What Is Trade Marketing? Key Pillars, Implementation &…
Have you ever wondered how Foot Locker gets Nike’s limited-edition sneakers before other retailers? It’s trade marketing at work, the…
Employee Wellness Programme Elements & Implementation G…
Employee wellness has shifted from a nice-to-have perk to a strategic imperative that shapes competitive advantage. Companies that prioritise their…
Flexible Benefits Value & How to Implement at Work
The modern workforce spans multiple generations with vastly different priorities and life stages. A recent graduate might prioritise professional development…
Customer Loyalty: Meaning, Importance & How to Build
Acquiring new customers requires significant investment across marketing and sales channels. However, successful businesses recognise that existing customers represent the…
Implementing Buddy System at Work: Benefits & Steps
The buddy system pairs new employees with experienced colleagues, creating a supportive framework that accelerates onboarding whilst building meaningful workplace…
27 Sales Incentive Ideas to Motivate Teams & Partners
Sales incentive programmes are structured reward systems designed to motivate individuals or organisations to achieve specific sales targets and behaviours.…
60 Thoughtful Work Anniversary Wishes for Every Occasion
Work anniversary wishes serve as powerful tools for fostering workplace connection and acknowledging the valuable contributions of team members. These…
13 Effective Sales Strategies for Sustainable Growth
A sales strategy is your systematic roadmap for generating revenue, defining how your organisation identifies, approaches, and converts prospects into…