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When a talented employee receives a job offer, salary is just one factor they take into account. The deciding factor…
Best 70+ Farewell Messages to Colleagues for Every Occasion
When a colleague announces they’re leaving, that familiar mix of emotions kicks in. You want to say something meaningful, but…
Understanding Brand Loyalty and How to Strengthen It
When Apple announced the iPhone 16 in 2024, millions of customers queued virtually and physically to upgrade despite owning perfectly…
What Is Trade Marketing? Key Pillars, Implementation &…
Have you ever wondered how Foot Locker gets Nike’s limited-edition sneakers before other retailers? It’s trade marketing at work, the…
Employee Wellness Programme Elements & Implementation G…
Employee wellness has shifted from a nice-to-have perk to a strategic imperative that shapes competitive advantage. Companies that prioritise their…
Flexible Benefits Value & How to Implement at Work
The modern workforce spans multiple generations with vastly different priorities and life stages. A recent graduate might prioritise professional development…
Customer Loyalty: Meaning, Importance & How to Build
Acquiring new customers requires significant investment across marketing and sales channels. However, successful businesses recognise that existing customers represent the…
Implementing Buddy System at Work: Benefits & Steps
The buddy system pairs new employees with experienced colleagues, creating a supportive framework that accelerates onboarding whilst building meaningful workplace…