When Apple announced the iPhone 16 in 2024, millions of customers queued virtually and physically to upgrade despite owning perfectly…
Uncover innovative tactics and strategies designed to help sales and marketing professionals reimagine innovation in customer engagements.
From building customer loyalty and enhancing client engagement to fueling revenue growth, explore how cutting-edge ideas can transform your digital presence and drive impact.
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What Is Trade Marketing? Key Pillars, Implementation &…
Have you ever wondered how Foot Locker gets Nike’s limited-edition sneakers before other retailers? It’s trade marketing at work, the…
Customer Loyalty: Meaning, Importance & How to Build
Acquiring new customers requires significant investment across marketing and sales channels. However, successful businesses recognise that existing customers represent the…
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