Collaborative Culture Of Appreciation By Empowering Line Managers

Category: Insurance

“With CERRA Applause, it is easy for users to appreciate peers; and the feeds generate interest and sharing to celebrate how others have contributed.” - People & Culture Lead

Largest leading life insurance company and a public-listed insurance and securities group in the Asia-Pacific. The client sought to deepen employee engagement and reinforce a culture of recognition in the organisation, in a more collaborative way than could be achieved through an HR-driven recognition program.


High Adoption rate


Reward redemptions


  • Obtaining engagement metrics & meaningful data on engagement insights
  • Enabling collaboration & engagement for line managers
  • Aligning recognition to corporate digital strategy
  • Offering diverse rewards that appeal to all employees


  • Customised and white-labelled CERRA Applause platform launched in 2018 for all employees in Singapore with tiered manager recognition budgets based on organisational hierarchy.
  • Ensured Seamless seamless integration with HRIS and collaboration business messaging platform - (Workplace) to enhance employee experience. Enabled implementation of a dynamic and collaborative point-based reward and recognition program that included referrals, L&D learning and development, CSR (Corporate Social Responsibility), wellness and peer-to-peer recognition.
  • Near relevant and detailed real-time interactive and insightful analytics dashboards and report downloads available with engagement relevant metrics to explore, measure and inform data-driven solutions engagement initiatives.


  • Empowered managers to appreciate their team members and award points in a user-friendly and accessible manner, thereby driving a high adoption rate of >90% within 6 months.
  • Reward redemptions worth exceeding $400,000+ across a marketplace of more than 120+ merchant reward partners in Singapore and. Integration of employee discounts in the recognition portal as well.
  • Higher visibility of employee recognition activity via the integration of appreciation feeds to workplaceWorkplace.
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